Shut down counterfeits before they reach the shelf.
Detect, deter and dismantle counterfeit networks with real-time NBR verification, market intelligence and enforcement-ready evidence.
- detection accuracy
- 99.99%detection accuracy
- verification response
- <200msverification response
- authentic codes issued
- Bn+authentic codes issued
- Physically non-clonable at the print layer
- Cryptographically bound serial + batch
- Verifiable by consumers, field teams and customs
- Every scan feeds real-time counterfeit intelligence
Business problems
The problems this solves.
Sophisticated fakes
Modern counterfeiters replicate QR codes, holograms and packaging with industrial precision.
Lost revenue
Counterfeits divert 10–20% of enterprise revenue in high-risk categories.
Brand & safety risk
One viral counterfeit incident can erode years of brand equity and endanger consumers.
Industry challenges
Different industries, same core problem.
Falsified medicines threaten patient safety and trigger DSCSA / MHRA / WHO scrutiny.
Grey-market and refill fraud erode margins across mass-market SKUs.
Fake parts void warranties and create liability across OEM and aftermarket channels.
Superfakes undermine premium pricing and destroy resale trust.
The One Trust solution
NBR — a mark that cannot be copied.
One Trust encodes every product with a patented Non-Reproducible Barcode. Unlike QR codes, NBR marks cannot be duplicated by any scanner, camera or printer — giving you a physically-secured layer of authentication that stands up to industrial counterfeiting.
- Physically non-clonable at the print layer
- Cryptographically bound serial + batch
- Verifiable by consumers, field teams and customs
- Every scan feeds real-time counterfeit intelligence
Benefits
Outcomes that move the P&L.
Immediate deterrence
Public verifiability collapses the resale market for fakes.
Live threat intelligence
Geo-tagged suspect scans surface hotspots the day they emerge.
Measurable recovery
Track revenue reclaimed and market-share recovered by region.
Consumer trust
Turn authentication into a moment of confidence at every purchase.
Workflow
How it works, end to end.
- 01
Encode
NBR codes generated and applied at pack, carton and case level on your existing lines.
- 02
Distribute
Codes travel with products across your entire supply chain and channel network.
- 03
Detect
Every scan — consumer, retailer or customs — is verified against the secure ledger.
- 04
Alert
Suspicious patterns trigger real-time alerts to brand-protection and legal teams.
- 05
Act
Enforcement-grade evidence packs support takedowns, seizures and prosecutions.
Features
Enterprise-grade capabilities.
Non-Reproducible Barcode
Patented NBR mark that no scanner or printer can replicate.
Counterfeit heatmaps
Real-time geographic dashboards of suspect scan activity.
Mobile verification
Consumer-friendly authentication via any smartphone camera.
Tamper detection
Detect re-labelled, refilled and swapped product events.
Enterprise APIs
REST + webhook integrations for ERP, WMS, and MES systems.
Evidence packs
Exportable, court-ready reports for enforcement actions.
FAQ
Common questions.
Ready to see it on your products?
Book a live demo with our enterprise team — we'll walk your SKUs, lines and markets.
Related resources
Go deeper.
Talk to sales
Book a anti-counterfeiting demo.
Tell us about your volumes, SKUs and markets. An enterprise solutions engineer will get in touch within one business day.
- 45-minute technical walkthrough
- ROI model tailored to your SKU mix
- Reference customers in your industry