Will NBR slow our packaging lines?

No — NBR prints at up to 900 units/minute on standard TIJ/CIJ/laser hardware, with zero measured throughput impact in live deployments.

Can we run loyalty and authentication on the same scan?

Yes. The first scan authenticates the pack, then routes the consumer into a branded loyalty or campaign flow.

How do you handle multi-country language routing?

Codes resolve to a geo- and locale-aware PWA, with content, T&Cs and legal disclaimers localised per market.

Is the consumer data PII-safe?

Consumer data is captured with explicit consent and stored in GDPR/CCPA-compliant regional data planes.

FMCG · Industry Solution

Authentic products. Loyal consumers. At FMCG scale.

Line-speed authentication and loyalty in one scan — protect billions of units and turn every pack into a first-party data channel.

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Industry

FMCG

Volume, velocity and margins — with counterfeit pressure on every SKU.

Line speeds up to 900 UPM with zero downtime
Loyalty, rebate and campaign engine built-in
First-party consumer data, PII-safe
Retailer & distributor scan dashboards

Industry overview

Volume, velocity and margins — with counterfeit pressure on every SKU.

One Trust protects high-throughput FMCG lines with codes printed at up to 900 units/minute, while turning every consumer scan into a loyalty, warranty or campaign touchpoint.

Counterfeit statistics

The scale of the problem.

Global counterfeit FMCG trade: $500B+
Global counterfeit FMCG trade
Source · OECD/EUIPO
Of FMCG brands report material counterfeit losses: 35%
Of FMCG brands report material counterfeit losses
Loyalty uplift from post-purchase scan flows: 4.7x
Loyalty uplift from post-purchase scan flows
Median scan-to-result latency: 0.6s
Median scan-to-result latency

Business risks

What's at stake for fmcg leaders.

Margin erosion

Counterfeits and refill fraud steal 5–15% of category revenue in vulnerable SKUs.

Refill & repackaging fraud

Empty originals refilled with cheap product destroy trust and hurt HCP metrics.

Zero-relationship consumers

Retail intermediation blocks brands from knowing who buys, when and where.

Grey-market diversion

Cross-border price arbitrage undermines local pricing strategies.

How One Trust solves it

One scan does it all — verify, engage, reward.

NBR-secured codes go on every pack, cap, sleeve or label. The same scan authenticates the unit, opens a branded experience and drops verified first-party data into your CDP.

Line-speed printing

TIJ / CIJ / laser at up to 900 UPM with no line modifications.

Branded scan experience

Localised, multilingual PWAs — no app install.

Loyalty & rewards

Scan-to-win, cashback and points programs, ready to launch.

First-party CDP feed

Verified scans into Salesforce, Segment, Braze or your CDP.

Diversion heatmaps

Geo-analytics catch cross-border flows within days, not quarters.

Retailer visibility

Store-level scan dashboards for KAMs and distributors.

Workflow

Deployment, end to end.

Mint NBR identity

Every SKU/lot receives a Non-Reproducible Barcode with cryptographic anchor at print time.

Print & apply

Codes are printed inline at your existing lines — no new hardware, no line slowdown.

Serialize & aggregate

Unit → carton → pallet parent-child hierarchy captured across your network.

Authenticate in the field

Consumers, retailers, inspectors and partners scan with any smartphone camera.

Act on intelligence

Real-time alerts, geo heatmaps and BI feeds flow to your brand-protection team.

ROI

Outcomes that move the P&L.

9–14%

Category revenue recovered

From stopped counterfeit and refill fraud.

4.7x

Consumer scan uplift

Vs. traditional QR loyalty programs.

60%

Lower campaign CAC

First-party scan audiences beat paid social.

<10 wk

Time to first live SKU

Case study

Enterprise outcomes.

Global Beverage Leader · South Asia

Challenge

Refill fraud and counterfeit bottling of a flagship spirits brand undermining premium pricing.

Outcome

NBR + tamper-evident cap deployed on 180M bottles/yr. Scan-verified consumer base of 6.2M in year one, with a 12% category revenue lift.

Bottles/yr: 180M
Bottles/yr
Verified consumers: 6.2M
Verified consumers
Category revenue: +12%
Category revenue

See more case studies

FAQ

Common questions.

Demo request

Book a fmcg demo.

Tell us about your SKUs, volumes and markets. An enterprise solutions engineer with deep fmcg experience will get back within one business day.

45-minute technical walkthrough
ROI model tailored to your fmcg SKU mix
Reference customers in fmcg