NBR-secured authentication for seeds, fertilizers, crop-protection and animal-health products — engineered for last-mile rural markets.
Industry overview
Agriculture faces some of the highest counterfeit rates of any regulated category. One Trust's NBR platform is purpose-built for the rural last mile — offline-capable scans, vernacular experiences and dealer accountability.
Counterfeit statistics
Business risks
Fake inputs cost farmers up to 60% of an expected harvest, and blame lands on the legitimate brand.
Environmental and residue violations trigger licence suspensions.
Refill and repackaging by informal dealers erodes trust and pricing power.
Diverted product enters markets where the brand is not licensed to sell.
How One Trust solves it
NBR codes are printed on bags, bottles, sachets and tags — including tamper-evident closures. Farmers scan with any Android phone, even offline, and dealers are held accountable via unique KYC-linked scans.
PWA caches result and syncs when connectivity returns.
Text and voice in 22+ Indian and African languages.
Every scan tied to the authorised dealer who sold it.
Spot unauthorised territory sales in real time.
Reward genuine buyers with agronomy content and rebates.
Ready-made feeds for CIB & RC, EU, EPA and CropLife audits.
Workflow
Every SKU/lot receives a Non-Reproducible Barcode with cryptographic anchor at print time.
Codes are printed inline at your existing lines — no new hardware, no line slowdown.
Unit → carton → pallet parent-child hierarchy captured across your network.
Consumers, retailers, inspectors and partners scan with any smartphone camera.
Real-time alerts, geo heatmaps and BI feeds flow to your brand-protection team.
ROI
From displaced counterfeit and refill fraud.
Directly in a single-country rollout.
As authentic scan volume rises.
For scan-engaged farmers.
Case study
Counterfeit pesticides eroding a hero-molecule brand and damaging farmer trust across three geographies.
NBR + tamper-evident caps on 90M bottles/yr. 4.8M farmers verified in year one; three counterfeit networks prosecuted in partnership with regulators.
FAQ
Demo request
Tell us about your SKUs, volumes and markets. An enterprise solutions engineer with deep agriculture & agrochemicals experience will get back within one business day.