Challenge
Counterfeit handbags eroding brand equity and blocking Maison from participating in a fast-growing pre-owned market.
Outcome
NBR embedded in every piece, resale certification live in three global markets, VIP scan-clienteling rolled out to 240 boutiques.
- Boutiques live
- 240Boutiques live
- Resale value
- 3.4xResale value
- VIP re-engagement
- +27%VIP re-engagement