Luxury & Lifestyle · Industry Solution

Provenance, discretion and lifetime value — designed in.

Discreet, brand-safe NBR authentication for luxury goods, fashion, spirits and watches — with a client experience that matches the product.

Industry
Luxury & Lifestyle

The counterfeit market shadows every luxury launch.

  • Discreet marks — visible only under scan
  • Digital Product Passport (EU ESPR)
  • Resale & second-hand market verification
  • Clienteling & VIP scan experiences

Industry overview

The counterfeit market shadows every luxury launch.

One Trust delivers invisible NBR marks, elegant scan experiences and a resale-grade Digital Product Passport — protecting brand equity while unlocking clienteling and lifetime value.

Counterfeit statistics

The scale of the problem.

Global counterfeit luxury market
$500B
Global counterfeit luxury market
Of luxury shoppers verify authenticity before resale
56%
Of luxury shoppers verify authenticity before resale
Resale value uplift for verified pieces
3.4x
Resale value uplift for verified pieces
EU ESPR luxury DPP deadline
2028
EU ESPR luxury DPP deadline

Business risks

What's at stake for luxury & lifestyle leaders.

Brand equity erosion

Public counterfeit incidents damage aspirational positioning.

Resale market blindness

Brands miss lifetime revenue as pieces trade in the secondary market.

EU ESPR non-compliance

Digital Product Passport becomes mandatory for luxury categories.

Client relationship gaps

Post-purchase client engagement disappears once a piece leaves the boutique.

How One Trust solves it

Provenance and clienteling — invisible until scanned.

NBR is embedded in the piece and its documentation. Clients receive a beautifully-crafted scan experience that authenticates, tells the story and captures lifetime engagement.

Invisible NBR

Embedded in leather, textile, metal, ceramic and paper.

Digital Product Passport

EU ESPR-ready provenance and materials data.

Clienteling scan flows

Bespoke client experience per Maison.

Resale certification

Second-hand market verification and revenue share.

Counterfeit intelligence

Field intel on where fakes are surfacing.

Owner transfer

Verified ownership handover on resale or gifting.

Workflow

Deployment, end to end.

  1. 01

    Mint NBR identity

    Every SKU/lot receives a Non-Reproducible Barcode with cryptographic anchor at print time.

  2. 02

    Print & apply

    Codes are printed inline at your existing lines — no new hardware, no line slowdown.

  3. 03

    Serialize & aggregate

    Unit → carton → pallet parent-child hierarchy captured across your network.

  4. 04

    Authenticate in the field

    Consumers, retailers, inspectors and partners scan with any smartphone camera.

  5. 05

    Act on intelligence

    Real-time alerts, geo heatmaps and BI feeds flow to your brand-protection team.

ROI

Outcomes that move the P&L.

3.4x
Resale value uplift
+27%
VIP client re-engagement
100%
EU ESPR readiness
-52%
Counterfeit incidents flagged online

Case study

Enterprise outcomes.

European Luxury Maison · Global

Challenge

Counterfeit handbags eroding brand equity and blocking Maison from participating in a fast-growing pre-owned market.

Outcome

NBR embedded in every piece, resale certification live in three global markets, VIP scan-clienteling rolled out to 240 boutiques.

Boutiques live
240
Boutiques live
Resale value
3.4x
Resale value
VIP re-engagement
+27%
VIP re-engagement

FAQ

Common questions.

Demo request

Book a luxury & lifestyle demo.

Tell us about your SKUs, volumes and markets. An enterprise solutions engineer with deep luxury & lifestyle experience will get back within one business day.

  • 45-minute technical walkthrough
  • ROI model tailored to your luxury & lifestyle SKU mix
  • Reference customers in luxury & lifestyle

Your details are used only to contact you about One Trust and are never shared.